I went out on a mission to produce fake adverts so that people questioned the nature of advertising. What I discovered was that there is a demographic of people that will believe absolutely anything if it’s presented right.
I try not to spend more than 45 minutes on each design. I print them out at large format printers and paste them up in the day wearing a hi-vis jacket. Some people call up and want to be part of the joke and others are verbally aggressive, which I like as I see it as IRL trolling.