The Washington Post is revolutionizing how people can see news on TV. From becoming the city’s first newspaper to publish news seven days a week in 1880’s to becoming the first news company to launch an eccentric and high visual app for TV to catch up on world events, Washington Post has come a long way. Instead of emphasizing video, the new app is all about reading the news on your television.
A member of the product team commented, “This isn’t a video product. We have created a forward looking experience that lets readers access our stories in an eccentric way & discover a different role that news can play in their lives”.
This is how the TV app works: With remote, users can scroll left or right and can access the different articles on the app. After selection, users can scroll through the article text with their remote. The app works better with Apple TV, because it’s easier to control the article with your thumb on the touchpad, than click on the remote’s directional pad repeatedly to scroll the direction.
The TV app also offers some other features like different fonts, font sizes and color schemes, so the user can read more comfortably on the big screen.
The idea was first thrown by Jeff Bezos (Amazon’s CEO) by asking the WP’s team to consider what a news reading app might look like on TV devices. The newspaper was founded by Stilson Hutchins in 1877. Jeff Bezos acquired the Washington Post in 2013 for around $250mn.