In A Clever Move McDonald’s Created A Live Hourglass In Saudi Arabia For Ramadan

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Throughout the holy month of Ramadan, Muslims fast between sunrise and sunset, breaking fast at sunset in what is considered the meal of Iftar. Brands are not permitted to advertise food during this whole period in Saudi Arabia, but McDonald’s has found a rather creative way to market the brand during this month.

Their firm, Leo Burnett, developed the Iftar Sand Clock, a simulated live hourglass, which monitors the time before Iftar every day, and is also the countdown to when McDonald’s opens in the evening during the fasting season. Such sand clocks are crafted in the form of a Big Mac, a McFlurry, and a fries.